PA Lounge 2024

We are excited to announce that our PA Lounge is back for 2024!

The PA Lounge is a dedicated space for anyone registered for CHS Birmingham as a PA, EA, VA, or Office Manager who has event organising as a task on their to-do list. This is a place for you to come and meet like-minded industry professionals, network and grab a tea or coffee. We also understand that organising events is not the only focus of your role, so we’ve collaborated with industry leaders to curate an exciting content schedule tailored to your needs.

Join us and Lyndsey Taylor from Park Lane Events, Skevi Constantinou from The PA Way, and ASM Global for a jam-packed education schedule covering hot topics; New Venues, London Venues, Back to Basics, and how to stay Organised and Optimised.

We’ve also prepared a ‘Letter to your Manager’ to help you make the case for joining us, just fill out your details at the end of this page and you will be able to instantly download.

So, whether you are looking for; boardroom meetings, offsite events, client entertainment, dinners, or anything in between, come visit us, we have something for you, and it’s free to attend.

Thank you to our PA Lounge Sponsor, ASM Global.

Want to attend CHS Birmingham 2024?
Register Here

PA Lounge Education

Seminar

New Venues

10:00 – 10:30, PA Lounge
Lyndsey will be leading this seminar specifically for PAs and EAs who are responsible for booking hotels and venues for company off-sites. Staying on top of the latest hotel and venue openings, as well as those closing for refurbishments, can make it challenging to keep your little black book current. New hotels often attract top talent, which means your usual contacts might change roles or move on. Plus, there’s the added complexity of sourcing team-building or offsite activities. Lyndsey will provide you with a concise update on the latest developments in the UK and internationally.

Speakers

Lyndsey Taylor
Seminar

London Venues

11:00 – 11:30, PA Lounge
What a year it’s been! Since last year’s PA Lounge seminars, many of the hotels we discussed have now opened, with even more on the way! This seminar is perfect for PAs and EAs eager to have the latest London venues at their fingertips. Lyndsey will provide quick, firsthand reviews of the newly opened hotels she’s visited and will also share exciting plans for 2025 openings. London is always evolving, and this seminar will help you stay on top of the latest developments and changes across the city.

Speakers

Lyndsey Taylor
Seminar

Back to Basics

12:00-12:30, PA Lounge
Back by popular demand! Last year’s seminar was a tremendous success, particularly for those new to booking conferences and events. With all the industry acronyms and jargon, it’s easy to get lost in what a quote really means. If you’re a PA or EA starting to book offsite conferences and events—or if you could use a refresher—this session is perfect for you. Lyndsey will demystify terms like MICE, RACK, DDR, 8hr, and 24hr, and explore example packages, helping you decide whether to opt for room hire and lunch or a DDR or 8hr package. As well as tackling questions like: What about minimum spends? When does that include room hire? And how do you navigate quotes that don’t always include VAT and service charges, which can easily push you over budget? Lyndsey will guide you on what to clarify internally before approaching hotels with your set budget. There will be plenty of time for your questions and any challenges you’re facing. Don’t worry—every question has been asked before, and Lyndsey has the answers!

Speakers

Lyndsey Taylor
Panel Session

Finding yourself the perfect partner….to deliver best in class events and experiences.

14:00 – 14:45, PA Lounge

The life of a PA or EA is busy and demanding, and your time is precious. Whether you are being asked to source a conference venue in a location you are unfamiliar with, arrange a party with wow factor or get your hands on those in demand concert hospitality tickets, these things can be incredibly time consuming and stressful.

Wouldn’t it be lovely to be able to work with a company that can be an extension of your team and a resource with knowledge to help you with all of those things?

Zoe and Lisa from ASM Global, the world’s preeminent venue and live experiences company, will be talking through the benefits of partnering and building relationships with companies that can offer support, insight and innovation alongside specific knowledge of multiple event venues, types, spaces and sizes both nationally and globally, and how finding your perfect partners can help deliver best in class events and experiences, whilst saving you precious time.

Speakers

Zoe Ward
Lisa Turton
Seminar

Organised and Optimised

15:00 – 16:00, PA Lounge

Join this informative workshop led by Skevi Constantinou, Director of The PA Way and former Executive Assistant. Designed for professionals seeking to enhance their organisational skills, this workshop will help you to transform your approach to productivity and personal optimisation.

Skevi will share her extensive experience and practical strategies to help you get on top of your administrative tasks, streamline your workflows and achieve greater efficiency.

Discover how to prioritise effectively, manage your time like a pro and utilise your diary that can help you simplify your working week.

Whether you are looking to manage your demanding schedule or simply find more balance, this workshop will equip you with tips and insights to level up.

Speakers

Skevi Constantinou

Letter to your Manager

Need some help convincing your manager of the benefits of attending CHS Birmingham? Download our template ‘Letter to your Manager’ letter to help you put your business case forward! Simply complete the form below to receive your link to download the letter.