CHS Birmingham has announced the final speakers for its much-lauded educational programme this year. With the show expecting many new visitors to the ICC Birmingham, 29th October, the backdrop of discussions will be about how the role of event planners has changed, and how the industry can continue to adapt. 

As well as keynote sessions from Event Psychologist, Kelly McCormack, on how to both enter the minds of your event’s delegates, and support your own when organising events, the show will also delve into the world of production to demonstrate how a little theatre can add a huge spark to your content. 

Carrying on the theme, this year’s educational programme will see talks and discussion focused on the changing demands of event planning, and the support needed to organise modern events.  Sam Murray, whose CV includes supporting some of the most recognisable ‘A-listers’ in the world on film and TV productions, will talk about consent, creating safe places, and protecting the wellbeing of event planners, and their delegates. 

The conversation will continue throughout the day, with a special slot on event and team cultures, with Emma King, CEO & Founder, CHS Birmingham, and Cat Kevern, Director, Electric Cat Productions.  

PA’s, EA’s and Office Managers, will also have access to a second stage of education through the show’s PA Lounge, offering specialist curated content for those who have event organising as part of a very long to do list.

“We’re acutely aware of the pressure on event organisers at the moment, and the changing skills they need to learn to be effective in their roles,” comments Lou Hindley, Commercial Director, CHS Birmingham. “Our education is always designed to create a safe space to discuss these challenges, but at the same time we’ll have an energised show where buyers can get business done, quickly and effectively.”

CHS Birmingham opens its doors at 9am, 29th October at ICC Birmingham, with the Welcome Reception taking place on the Monday evening at IET Birmingham: Austin Court.


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