With more than 20 years’ experience in the travel, tourism and events industries, Danielle heads up the sales team and is responsible for driving the commercial strategy at International Convention Centre Wales.
She joined ICC Wales having previously been Sales Director and Head of Corporate Relations at the Celtic Manor Resort, where she helped deliver many high-profile events including the 2010 Ryder Cup and 2014 NATO Summit.
Danielle now drives the national and international sales strategy for the UK’s most exciting new convention centre at ICC Wales, putting Wales firmly on the map as a destination for global business events.
A passionate champion of the events industry, Danielle has been a driving force in educating the business events sector on Martyn’s Law, which sets out the responsibilities and actions that publicly accessible locations in the UK must take to mitigate the risk of a terrorist attack.
She has won major industry awards for this leadership including Smart Woman of the year, M&IT Personality of the Year and ABPCO Outstanding Contribution as well as helping ICC Wales secure the ICCA Best Marketing Award in 2022.
A keen mentor and advocate for wellbeing in the workplace, Danielle leads an expanding sales team of ten people at ICC Wales with empathy and inspiration.