Exhibitions are a great way of promoting your business and a well-established business development and marketing tool for any ambitious business. CHS Birmingham will create a great environment in which to showcase your brand.
In terms of stand layouts, there are many options available to engage and inspire the audience and the footfall in, around and walking through the exhibition space.
From a basic pull-up display and table set up, to a standard shell scheme right through to a full, free-standing, bespoke designed stand, the one thing that is common to all is the PEOPLE.
The people who operate the stand, who engage passing visitors, who transition initial smiles and handshakes into engaged and engaging conversations, in short – the people representing your business and brand!
As you planned CHS Birmingham, you will have chosen your team of representatives well. They may be confident, gregarious, outgoing, even experienced. You are ready and raring to go…….
But are you 100% sure?
- Do you have an on-stand people plan?
- Is every team member aware of their best on-stand role?
- Are you using the team in their best role to maximise their skills?
- How will you meet, greet, transition and engage visitors & passers-by?
- Will your team be seamless, confident and will they ENJOY the day?
One key element of the short, sharp and engaging “Maximise Your Exhibition Engagement” Session is how you use your team to really engage anyone and everyone in a natural, authentic and memorable way – without once being either pushy or awkward.
Not everyone is natural and comfortable approaching or engaging strangers – in fact for many, it can be very difficult. Even those more experienced exhibition practitioners may admit that they put on a mask to “ENJOY” it to get it done”.
But it doesn’t have to be that way……
With an on-stand people plan and a bit of understanding about the “rules of engagement” you can approach people in a much more comfortable, authentic manner. Moreover, as a team, you can maximise the performance of your stand, your brand and your business across a fast-moving event like CHS Birmingham.
This is just one of the areas being covered in this short, sharp 30 minute pre-exhibition session packed with tips and insights to inspire you and your team – right before the doors open.
So, get your stand up, put your marketing collateral to the fore, brief your team, grab a coffee and come along and be inspired to have a positive and dynamic show.
What’s more, we guarantee that you will enjoy it too and be ready for when the doors open.