PA Lounge

New for 2023! We were delighted to introduce our brand new PA lounge. The PA Lounge is exclusively for PAs, EAs and Office Managers who are visiting the show and organise events as part of their role. It will feature a full programme of dedicated educational sessions, relaxed networking opportunities as well as being a place to relax and chill out! Scroll down for full details of the PA Lounge programme…

Education Sessions

Lyndsey Taylor from Parklane Events facilitated a number of drop in educational sessions throughout the day. These sessions were interactive and conducted in a round table format in a relaxed and informal way.

PA Forum Meet-Up

Dan Skermer, founder of the PA Forum hosted two meet-ups in the PA Lounge for PAs and EAs to come together, meet and network.


Industry Meet Up

PA Forum Meet-Up

09:15 – 09:45, PA Lounge

Join Dan Skermer, founder of the PA Forum along with fellow PAs, EAs and Office Managers for a networking session. A great way to meet new people and expand your network



New Venues

10:00 – 10:45, PA Lounge
With so many venues opening or experiencing refurbishments. What’s new in the UK and Internationally?  What’s been refurbished? When to use a representation company or a DMC?  What happens when your event is taking place during an unexpected refurbishment?  Can you cancel or move venue and how does that effect your cancellation charges?  Lyndsey will introduce the above, come with your queries and Lyndsey can help advise.

London Venues

11:00 – 11:45, PA Lounge
London is booming with new venues!  But do you know your Peninsula’s from your Pan Pacific’s?  Are you up to date with the new Camm & Hooper Venues?  Where are the little gems like 34 Bloomsbury?  Can you still get a good deal with the high rise cost of energy and lack of staff in the industry which are driving up wages.  Lyndsey has a wide range of venues small and large to chat about and welcomes any questions on getting the right venue at the right rate

Back to Basics

12:00 – 12:45, PA Lounge
Just starting out booking conferences and events?  Getting confused with the MICE, DDR, 24hr jargon and packages.  Are you better off with a room hire and lunch rather than a DDR package?  Half days, full days, overnights and dinners included.  Minimum spends? Inc Vat/plus VAT and what about service charge?  Lyndsey explains but mainly answers your queries and challenges you may be facing.  Every question will have been asked before at some point.  Lyndsey will have the answer!
Industry Meet Up

PA Forum Meet Up

13:00 – 13:45, PA Forum

Join Dan Skermer, founder of the PA Forum along with fellow PAs, EAs and Office Managers for a networking session. A great way to meet new people and expand your network.


Christmas Parties

14:00 – 14:45, PA Lounge
Whether you book 2 years ahead or still need to book this years, let’s get cracking!  Lyndsey will cover the benefits of early booking, the choices, the availability, the packages and the complimentary drinks reception often offered by sharing the tips and tricks!  Lyndsey will give examples of unique packages out there and can chat about your requirements, no party is too small!

Letter to your Manager

Need some help convincing your manager of the benefits of attending CHS Birmingham? Download our template ‘Letter to your Manager’ letter to help you put your business case forward! Simply complete the form below to receive your link to download the letter.