Liz Taylor, Jamie Edwards, Simon Clayton and Nicola Cook are some of the industry leaders and business experts chosen to address industry specific needs at the Conference and Hospitality Show, Tuesday 4th April at the Leeds first direct arena.

Emma Cartmell, CEO, CHS Group said:

This year’s programme contains a wide variety of topics chosen specifically to address the needs of the events industry. We researched our visitors and also the needs of specific groups within the sector to define a programme of topics to address their requirements. For example, at the recent ABPCO conference, members asked for education about data protection and sales techniques so we have specifically sourced two experts to speak on these subjects.

The show will feature three stages: The Event Management Stage with educational topics designed to encourage and inform event organisers and venue bookers, the PA Life Stage with speakers specifically chosen to inspire and educate PAs and EAs and also the Cvent Technology Stage which covers all aspects of emerging technologies.

The three stages are within the exhibition hall which will house a showcase of over 200 venues, destinations and suppliers. Exhibitors include venues, hotels, technology providers and many other national meeting industry suppliers. Venues confirmed to date include Titanic Hotel Liverpool, Horizon Leeds, Feversham Arms Hotel, Elite Hotels, Lincolnshire Showground and The Lowry Hotel. Groups represented include Q hotels, Marriott and Pride of Britain, and suppliers include and Cvent.

The VIP Rock Star Bar is sponsored by the Taylor Lynn Corporation and Escapade Bars and party planner extraordinaire Liz Taylor will ‘open’ the VIP Rock Star Bar at 11am with a short presentation about room dressing.

Now in its eighth year, CHS is one of the UK’s leading events for venue finders, event organisers and PAs; the one day show connects over 200 national suppliers with over 800 event buyers from across the UK.

The Event Management Stage

Being MONT BLANC: The Mindset for Performance in and out of the Business Arena (10am – 10.40am)

Jamie Edwards, performance coach at Trained Brain and founder of People Network

Jamie Edwards is called upon by some of the very best sports stars and businesses to help them think differently in and out of the arenas they perform in daily. In this session you will go away with very practical tools, ideas and concepts that can be applied immediately in sports, business or the biggest arena of all.

Data Protection and Events Registration (11am – 11.40am)

Simon Clayton, chief ideas officer, RefTech

Good data protection practice in event organisation starts at the source: the event registration process. EU data protection rules will become dramatically stronger in 2018 with the introduction of the EU’s new data protection regime – the GDPR (General Data Protection Regulation). Simon Clayton outlines the main changes this will bring and sets out the facts that you need in order to stay on the right side of the law.

The Sales Secrets that everyone in your team needs to know (1pm – 2pm)

Nicola Cook, entrepreneur, author and sales growth accelerator

The landscape of sales & marketing has changed beyond recognition and most businesses are ill equipped to understand or manage a buyer’s needs as they engage. During this high energy and practical sales acceleration workshop Nicola will discuss the true reasons why people buy from you – and also why they don’t. She shares a simple 5 step process for managing the buyer’s customer journey that should be shared with everyone in your organisation and walks you through the key meta-principles of Sales Secrets©, the sales training methodology that has added an average of +140% to the Net Profit of her clients.

PA Life Stage

How to Make Your Career Soar (9.45am – 10.15 am)

Stuart Powell, management consultant, The Compass Partnership

This session explains what a stakeholder is and gives you the tools to successfully identify who ‘your stakeholders’ really are, so that you can understand how they assess their experience of working with you. Delegates will learn how to engage in dialogue, not just debate and identify development opportunities to enhance your stakeholders’ experience of you and your team and thus enhance your ability to create greater personal impact with stakeholder experience.

The Not So Accidental PA (1:15pm – 1:45pm)

Abigail Jones EA to the managing director for American Express Global Business Travel

How many of you have ‘fallen’ into being a PA?  Was this always your career plan? Do you still want to do it, and if so, what are your next steps? How do are you going to plan and take charge of your career? Abigail talks us through her PA journey, and shares some hints and tips on how to refocus yourself as a ‘Career EA’- how to take control of your working life and get to where you want to be, and how to reinvigorate your career planning.

The Changing Role of the 21st Century PA: Developing a Managerial Mindset (2:00pm – 2:30pm)

Adam Fidler, principle and founder of Adam Fidler Academy

In his usual inspiring and thought-provoking style, Adam Fidler shares his perspectives on the new role of the Personal and Executive Assistant, and why job holders will need to foster a managerial mind-set if they are to stay ahead of the game and meet the demands of today’s Executives and business organisations.  He argues why a shift in working style for both leaders and their assistants is crucial if both parties are to work effectively.  Littered with examples from his personal career history, Adam encourages PAs/EAs to ‘step up’ and take charge of their professional development.

Visit the CHS17 website to register for your complimentary place.


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